I’ve been a part of Richmond, Virginia’s advertising community for the last twenty years. Working on new projects with different creative professionals keeps my perspective fresh and versatile. I have an eye for detail and I’m a perfectionist—combine these traits with my diplomatic personality and I’m able to excel in any setting. My goal as an artist is to create digital art that stands the test of time. Art that isn’t dated by trends. I love clean design that pulls the viewer in, peaks their interest, and communicates not only on an individual basis but to the masses.
Art Direction / Advertising & Brand Marketing
Award-winning art director with a record driving business for diverse industries. Passion for creating sharp, professional, and unique designs and messages that immediately attract attention and drive responses. Skilled in developing high-impact marketing materials, brand identities, and print designs. Record of meeting the most demanding deadlines, communicating effectively with cross-functional teams, and leading by example. Dedicated to finding the most cost-effective and creative solutions for all challenges. Known for taking a hands-on approach directing artists, collaborating with clients, and bringing creative concepts to life.
Marketing & Advertising: Promotional Conceptualization; Direct Mail (DM); Newspaper Ads; Retail Marketing; Direct Response (DR) Campaigns
Interactive Campaigns Artistic Leadership: Graphic Design; Conceptual Direction; Photography Art Direction; Typography; Layout & Composition; Font & Color Management; Photo shoot Oversight; Multimedia Development; User Design Experience (UX)
Business Development: Identity Development; Logo Design; Powerpoint Presentations; Customer Service; Company Branding; Client Interviews; Corporate Communications; Digital Client Relationship Management (CRM)
Print Materials: Brochures; Newsletters; Posters & Signs; Collateral Materials; Point-of-Purchase (POP); Packaging
Team Management: Staff Inspiration & Training; Hiring & Recruiting; Project Management; Production Oversight; Cross-functional Communications; Budget Management; Video Presentations
VIRGINIA MUSEUM OF HISTORY & CULTURE, January 2020 – Current
GRAPHIC DESIGN & PRODUCTION MANAGER
Created a vibrant new branding approach by using lighting effects to add drama to existing brand. Designed advertising campaigns that carried the new branding as well as the branding of the exhibitions. Developed brochures, magazines, flyers and digital media, to carry the message of the museum to the retail public.
Updated the look of the museum, creating a contemporary brand experience within a traditional museum setting. Added value to the team by managing the workflow of the graphics department, press checks and relevant client interactions. Seen as a catalyst member, adding sweeping changes seamlessly.
CAPITAL ONE, 2004 – August 2019
SENIOR ART DIRECTOR
Developed a high-performing creative team to successfully execute design projects for multimillion dollar advertising campaigns. Create and maintain graphical standards, templates, and resources. Design Senior VP level video presentations. Concept and develop control beaters and increase lift for existing packages in varied lines of business.
Designed brand architecture and ownable graphics within US Card Internal Communication, Customer Management and Rewards Division. Created award-winning campaigns while meeting extremely tight timelines. Selected to redesign the company’s new statement, improving its organization and clarity while reflecting federal regulation changes. Provided branding direction for local non-profit organizations as the principal art director supporting Capital One’s community outreach program.
VIRGINIA COMMONWEALTH UNIVERSITY, 2009 – 2015
Developed two innovative Public Relations Graphics courses that introduced graphics, presentation, and branding principles to Mass Communication students. Taught cutting-edge graphic techniques within real life scenarios using Macintosh and Adobe CC.
Utilized advanced expertise to develop the comprehensive curriculum; successfully adapted materials for students with diverse backgrounds. Ensured the timely completion of projects and assignments by providing individual attention to students and seamlessly directing multiple project teams simultaneously. Cultivated a positive classroom environment through effective collaboration with students.
RIDDICK CORP MARKETING, 1999 – 2004
ART DIRECTOR/PROJECT MANAGER
Expertly led the creative direction of high profile accounts such as Rubbermaid Commercial Products. Served as primary client contact, art director, and graphic designer. Provided innovative concepts, photo art direction, and preliminary sketches. Seamlessly coordinated and directed all photo shoots; ran multiple studios at the same time, scouted the best locations, booked models, and styled sets/props. Managed vendor relationships and press checks.
Maximized profitability by carefully controlling budgets, developing accurate price quotes, and successfully negotiating all vendor contracts. Shot beautiful photography, created stylish packaging and produced functional illustrated instruction guides for 50+ products. Built a cohesive, recognizable brand image by designing, implementing, and expanding on a group of existing brand standards.
MUMFORD MARKETING, 1997 – 1999
Skillfully directed the production of diverse collateral marketing materials, including over-sized POP materials. Produced captivating brochures, and compelling advertising campaigns while attending press checks, photo shoots and client management meetings.
Increased business by effectively managing large, multi-faceted campaigns from the concept to their completion. Developed a solid reputation for doing whatever it takes to deliver superior design concepts to all clients. Designed clean and well-constructed graphics supported by thought-provoking concepts.
Graphic Design USA 2007 American Graphic Design Award for “Holly,” a Capital One Customer Management direct mail check package
Graphic Design USA 2008 American In House Design Award for “Help the Customer,” a Capital One Collections Department motivational campaign
Graphic Design USA 2008 American Graphic Design Award for “Leaves,” a Capital One Customer Management direct mail check package
Graphic Design USA 2009 American Graphic Design Award for “You're a Hero” a Capital One Collections Department motivational campaign
The Communicator Awards 2009 Award of Excellence for “Big Rewards,” a Capital One Customer Management Rewards division direct mail package
The Communicator Awards 2009 Award of Excellence for “Card Carrier,” a Capital One Customer Management direct mail package
The Communicator Awards 2009 Award of Excellence for “Customer Management Campaign,” a campaign of three Capital One Customer Management direct mail packages
"After having worked with Donald previously, I find that he is the benchmark I repeatedly measure other creative staff against."
Angela Devereaux, Senior Marketing Manager
“Donald is the rare type of art director that understands a good photographer has vision as well… and he’s able to use us as tools, he directs me without directing me.”
Thomas A Daniel, Photographer
“Any project within marketing requires a team effort and a leader who sets an example of professionalism. Donald has demonstrated to me that being a good Art Director isn't about bossing your team around, it's about understanding what your team members can creatively offer to any given project."
Adam Campen, Illustrator, Multi-Media Artist
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